Performance Marketing Expert with over 9 years of experience managing large-scale acquisition strategies across Google Ads, Bing, Meta, and multi-channel ecosystems. I bring deep expertise in SEM, CRO, Business Analytics, Automation, and data-driven experimentation — with a proven track record of scaling businesses efficiently while maximizing profitability and long-term growth.

I’ve worked with fast-growing e-commerce, SaaS, hospitality, retail, real estate, and travel companies in Canada, Brazil, the U.S., and Europe, leading full-funnel marketing strategies, building experimentation frameworks, and collaborating closely with product, analytics, and engineering teams to unlock revenue opportunities at scale.

Main Achievements

• Managed $8M+ in annual paid media investments, focusing on efficient scaling, improved LTV/CAC ratios, and sustainable profitability.

• Boosted ROAS by 72% and reduced new customer CPA by 22% YoY through targeted optimization, predictive audiences, and funnel improvements.

• Increased sales conversion rates by 117% in 30 days after restructuring performance campaigns using Pareto-based prioritization.

• Developed automated dashboards, eliminating manual reporting processes and accelerating decision-making across teams.

• Led marketing operations for large international events, such as the Canada Roadshow, attracting 6,000+ attendees across Brazil and Colombia.

• Experience supporting organizations with teams or HQs in Montreal, Vancouver, São Paulo, Maceió, and Amsterdam, delivering performance strategies for e-commerce, real estate, SaaS, hospitality, cosmetics, and education sectors.

• Directed performance campaigns for one of the largest construction and real estate groups in Northeastern Brazil, supporting a project portfolio valued at R$ 850 million in potential sales.